The Webcetera blog

Discussing website design, SEO, and image optimisation.

We're passionate about helping businesses succeed online, and our resource blog is packed with informative resources to help you achieve your digital goals.

Articles

Good SEO is the foundation of AI SEO

Steve Turnbull · June 3, 2026
Traditional SEO isn't dead—it's the foundation of AI SEO. Learn how to optimize your content for ChatGPT, Perplexity, and Google AI Overviews.

Using AI to write Shopify page titles and meta descriptions

Steve Turnbull · April 4, 2026
Learn how to use AI to write optimised page titles and meta descriptions for your Shopify store, with real prompt examples and time-saving tips for busy merchants.

It's easy to build a bad website

Steve Turnbull · March 17, 2026
It's never been easier to launch a Shopify store. It's also never been easier to get it quietly wrong. Here's what to get right, and why it matters.

How to choose the perfect image format for your website

Steve Turnbull · February 24, 2026
Confused by JPG vs WebP vs AVIF? We break down the best image formats for your website to improve speed, SEO, and user experience.

Ten years of Webcetera

Steve Turnbull · January 26, 2026
A decade of website expertise. How Webcetera became a Shopify Partner and Webflow expert, the clients that shaped us and where we’re heading next.

Guide to Shopify banner dimensions for better sales and SEO

Steve Turnbull · November 8, 2025
Discover the best Shopify banner dimensions for crisp visuals, fast load speeds, and stronger SEO. Learn ideal sizes, formats, and optimisation tips for every page.